Our Work

World Trade Organization

The World Trade Organization (WTO) focuses on facilitating better trade negotiations to benefit countries and individuals around the world.

What the WTO does and how it goes about its work is complex. But for it to be successful, it’s critical that their work and the value it adds is understood by a complex group of stakeholders – from government bodies to school children.

We’ve worked with the WTO on several initiatives, all of which have focused on bringing their story to life through a variety of communication channels to actively engage their key target audiences.

Telling the organization’s story

Designing a publication which highlights the benefits of the world trading system to a non-expert audience

A picture paints a thousand words

Using infographics to explain complex data

Extending the brand

Developing program sub brands to complement the WTO identity

Telling the organization’s story

Designing a publication which highlights the benefits of the world trading system to a non-expert audience